McVeigh, Matt

Featured Work

McVeigh, Matt - Featured Work Consumer Engagement
  • Year: 2016
  • Materials: Perspex, steel, plastic
  • Size: 90 x 87 x 35 cm
  • Price: $3,300

    ‘Consumer Engagement’ refers to the stages consumers travel through as they interact with a particular brand. I wanted to visually represent this customer engagement cycle most often consisting of five different stages: awareness, consideration, inquiry, purchase and retention. To me the engagement ring reference in the work personified this relationship, both in form and cultural association.  "Repeated interactions that strengthen the emotional, psychological or physical investment a customer has in a brand."

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